A freestanding display is a standalone floor display that doesn’t require integration with any other structure. Their freestanding nature allows maximum flexibility in placement and customization, creating a unique opportunity to optimize product engagement. Freestanding displays are also incredibly versatile, allowing brands to merchandise directly from a fully self-contained display unit at the point of purchase (POP).
Northern Metal Products specializes in a wide range of metal POP retail displays that highlight a product’s key attributes and appeal to the right target markets. We’re more than a vendor – we work closely with each client from design and prototyping to final production, with an emphasis on customization and consistent quality.
Types of Metal Free Standing Displays From Northern Metal Products
Our fabrication specialists have vast experience developing and producing a wide variety of custom freestanding displays. Several of the most popular options include:
- Permanent freestanding displays. Built for long-term occupation of a retail space, permanent freestanding displays are usually large and may occupy only floor space or integrate other components (e.g., racks, tables, shelves, and end caps). Their size makes permanent metal displays immersive and inviting, accommodating a large volume and variety of merchandise.
- Movable freestanding displays. These are semi-permanent freestanding displays that support movement on demand. An effective movable freestanding display should strike a balance between mobility and maintaining a strong branding presence for extended periods.
- Countertop freestanding displays. Countertop units help direct focus toward specific products, often those that are smaller or harder to spot. A freestanding countertop display can help businesses organize and present certain items (e.g., small impulse products). It’s also possible to design countertop displays for use on shelves and other integrated surfaces.
- Custom fixtures. From tall display units to shorter or wider compact designs, custom fixtures can span nearly any size and shape. Limited only by the client’s vision and available space, our most successful custom display fixtures include unique end cap displays, kiosks, and literature/periodical racks.
Custom by nature, freestanding displays range widely in form and function. Northern Metal Products’ metal fabrication experts specialize in producing custom freestanding displays, including:
- Freestanding swinging panel displays
- Pedestal displays
- Brochure stands
- Wire dump bins
- Rotating tiered display stands
Advantages of High-Quality Metal Free Standing Displays
Visual Impact
Strategically placed in high-traffic retail areas, freestanding floor displays immediately capture customer attention. Their vertical structure and prominent footprint make products more noticeable, encouraging impulse buys and drawing shoppers deeper into the store. Eye-catching design elements such as custom finishes and product placement at eye level further enhance visibility.
Increase Sales
Numerous retail studies confirm that point-of-purchase (POP) displays can boost product sales by up to 20% or more. These displays are especially effective at introducing new items, highlighting promotional pricing, or encouraging add-on purchases. By separating products from their competitors on crowded shelves, custom metal POP displays increase customer interaction and conversion rates.
Targeted Branding
Freestanding displays offer valuable real estate for brand messaging. With custom colors, branding, and signage holders, they give brands a distinct store presence. This dedicated space helps communicate a product’s identity, reinforce brand loyalty, and create a consistent customer experience across multiple locations.
Customization for Large-Scale Rollouts
Ideal for national brands and enterprise-level retailers, our freestanding displays can be fully customized to support multi-store campaigns. Whether you’re launching a new product line, promoting seasonal merchandise, or supporting regional preferences, our modular designs allow for scalable solutions that maintain brand consistency while adapting to different footprints and retail environments.
Cost-Effective, High-Quality Construction
Constructed with durability in mind, our metal freestanding displays are built to withstand the rigors of retail environments without frequent replacements. This longevity translates into lower total cost of ownership, especially for enterprise clients managing thousands of locations. Each unit is engineered to balance structural strength with sleek design.
Easy Maintenance
Our powder-coated displays are resistant to scratches, rust, and corrosion, making them ideal for long-term use in demanding retail settings. Their smooth surfaces make cleaning quick and easy, and their reusability supports sustainability initiatives.
Versatile for All Industries
Whether you’re in grocery, automotive, home improvement, or electronics, our freestanding metal displays are designed to meet the merchandising needs of all retail businesses. They can be configured to hold everything from heavy tools to delicate baked goods, adaptable to various product sizes and packaging styles.
Guaranteed Quality
Northern Metal Products is ISO 9001:2015 certified, ensuring every display is produced under rigorous quality management standards. This certification reflects our commitment to consistency, safety, and continuous improvement, so you can trust that your displays will perform reliably throughout their service life.
For High-Quality Custom Metal Free Standing Displays, Contact Northern Metal Products
Northern Metal Products’ fully in-house manufacturing operation provides comprehensive turnkey solutions for custom POP display design and prototyping. Our design and manufacturing processes strictly adhere to ISO 9001:2015 quality standards.
Offering nearly unlimited customization potential, our design and prototyping team works closely with clients to understand the most important qualities of your product and brand. Backed by over 60 years of experience, we leverage expert precision engineering services to deliver custom freestanding displays to your exact specifications.
Contact us or request a quote to learn more about our freestanding display solutions.
