An attractive tabletop display is one of the cornerstones of marketing for brick-and-mortar retailers. They provide a prime opportunity for almost any brand to engage with customers at the height of their purchasing potential. Metal tabletop displays and POP (point of purchase) displays also present products in their best light, demonstrating key differentiators, improving visibility, and often giving customers a chance to touch and see products up close.
Northern Metal manufactures innovative custom POP and tabletop display solutions for retail customers. For over a half-century, we’ve built our reputation on quality, speed, and dedicated customer support. Our team will work closely with you to understand your product and how to demonstrate its strengths to your target audiences. Keep reading to learn more about tabletop display options, their benefits, and our capabilities.
Metal Tabletop Display Varieties
Designed for high visibility from a comfortable, ergonomic height, tabletop displays encourage engagement and interaction. They appeal to a wider consumer base than any other POP display type. Metal tabletop displays in particular enhance a product’s quality, and are built to withstand heavy, frequent use.
Some examples of the different custom applications Northern Metal Products has experience with include displays for:
- Packaged goods and consumer products
- Food and drink items (e.g., display, purchase, or samples)
- Cosmetics
- Brochures and promotional “freebies”
- Electronics and other high-value products, including additional security or anti-theft features
Metal Tabletop Display Material and Finishing Options
Northern Metal uses only the highest-quality materials and advanced metal fabrication and finishing processes for our tabletop and custom POP display designs & prototyping services. This allows us to manufacture displays that are aligned with your brand, its aesthetics, and your customer base.
Material Options
While a range of metal materials are suitable for displays, the best option is the one that meets structural and aesthetic needs. We frequently use steel and stainless steel for these reasons:
- Steel is highly durable yet easy to weld and form.
- Stainless steel is corrosion resistant and conveys a sleek, modern look that is often equated with greater value of luxury. It is also easy to sanitize and makes a good choice for food, beverages, cosmetics, and other applications that require frequent cleaning.
Unique Finishing Options
Surface finish treatments dramatically enhance a display’s visual appeal and even their association with your brand. Some finishes also provide functional benefits, such as improved grip or traction and reduced glare. Popular finish options for metal displays include:
- Chrome plating
- Powder coating
- Black oxide coating
- Zinc plating
Stainless steel is also compatible with these additional finishes:
- Electroplating
- Brushed finish
Why Tabletop Displays are Critical for Influencing Consumers
Retailers, grocers, and hospitality businesses all use these displays to communicate a marketing message with potential customers. Well-designed, well-placed displays are a good choice for:
- Increased brand recognition
- Affordable and effective advertising
- Greater sales momentum
- Demonstration of key product differentiators
- Easily swapping out featured products to highlight temporarily
- Compact and versatile configurations for small spaces
Benefits of Custom Metal Tabletop Displays
Northern Metal’s tabletop displays help retail brands assert their presence and demonstrate important visual and functional product features. They can also be incorporated into other types of displays for added impact.
Partnering with us for your display needs has these benefits:
- Durability & Longevity. Metal tabletop displays are sturdy and can withstand heavy, frequent handling, unlike plastic and other less-durable materials.
- Professional Aesthetic. Customers associate professional-looking tabletop displays with brand credibility and quality.
- Customization. We customize each metal display based on your branding and merchandising needs.
- Versatility. Our tabletop displays provide more flexible marketing solutions and are suitable for a wider range of retail settings than almost any other option.
High-Quality Metal Tabletop Displays from Northern Metal Products
We’re proud to be an industry leader in tabletop display manufacturing, and we’re committed to help our customers improve market exposure and drive sales. We use high-quality materials, fabrication, and finishing methods for displays that last and continue to look great.
Contact us to request a quote for your product display needs, or read more about us and our commitment to advanced metal manufacturing for brand-support.
