Retailers recognize the importance of offering customers a unique and unforgettable shopping experience. One way to achieve this is by utilizing point-of-purchase (POP) displays. They are designed to capture customers’ attention and promote products.
POP displays are an indispensable marketing tool for any retail business seeking to enhance the overall shopping experience. Although numerous types are available, opting for custom ones will ensure they successfully promote your products and complement your store’s ambiance.
This article will explore the benefits of choosing a custom POP display and why it may be a wise choice for your retail establishment.
Benefits of a Custom POP Display
A POP display offers a range of benefits, ultimately leading to a more engaging and effective shopping experience for your customers. Here are some of its primary advantages:
Improved Brand Recognition
Businesses can seamlessly integrate their brand’s color, logo, and messaging into the design, which results in unique and engaging POP displays. Also, consistent and visually appealing elements increase customer brand recognition and awareness.
Enhanced Product Visibility
By creating POP displays, retailers can highlight specific items or product lines in a manner that helps customers locate and purchase them more easily. The displays can also be positioned in high-traffic areas of the store to enhance product visibility and capture customers’ attention. High-traffic areas include the entrance, near the checkout counter, and at the end of each aisle.
Flexibility and Versatility
A custom POP display can be smoothly blended into the retailer’s brand and image, resulting in a polished and uniform appearance throughout the store. It also offers versatility regarding their placement within the store. For example, it can be placed on the floor, hung from the ceiling, or fixed on a countertop.
Although they may have a higher initial cost than pre-made exhibits, POP displays are a long-term investment tailored to the store’s specific demands and objectives. They are also durable and resistant to wear and tear so they can be utilized repeatedly.
Types of POP Displays
Several displays are available for businesses to promote their products effectively in-store. The main types can be classified based on their display duration: temporary, semi-permanent, and permanent.
Temporary POP displays are ideal for short-term marketing campaigns, such as seasonal specials or product launches. They are often made of lightweight materials designed to be removed when the promotion ends. Moreover, these displays are inexpensive, easy to install, and can be put in high-traffic store areas to increase visibility.
Semi-permanent POP displays offer more flexibility than temporary displays in design and customization. They can be modified to promote new products or campaigns without being replaced. They are also constructed from more durable materials — such as plastic or metal — which makes them sturdier and more resistant to wear and tear.
Permanent POP displays are designed to be a long-term asset for businesses, made from high-quality materials like metal, hardwood, or glass. They may have a higher initial cost, but they are reusable promotional tools that may advertise products for a long time.
Make the Right Decision for Your Business With Northern Metal Products!
Northern Metal Products has been the industry leader in OEM fabrication and POP display design and manufacturing for over 50 years! Our premium displays come with limitless customization options to meet the unique needs of our customers across various industries. We also pride ourselves on providing high-quality products that are reliable, efficient, and delivered on time and within budget.