Point-of-purchase (POP) displays are among the most effective and efficient marketing methods. Its primary purpose is to attract the focus of customers entering and navigating a store. These displays are usually combined with a product’s promotional materials and are deliberately placed throughout the building.
Maintaining sales conversion can be a challenging task, which is why it is essential to select the most effective displays for your retail store. A well-executed retail display can effectively convert window shoppers into buyers, maximizing sales conversions. This article will guide you through the most common display styles and give tips for choosing the best one.
What Is a POP Display?
A POP display is a retail marketing strategy to advertise new products and special offers to customers. It is intended to pique shoppers’ interests with its creative elements, including taglines, logos, and other visual effects. This marketing strategy also employs distinctive techniques to attract customers.
POP displays are commonly used in convenience stores, supermarkets, pharmacies, gas stations, and major retailers such as Target. The following styles have been proven and tested to increase sales:
Also referred to as a business signboard, retail signage is a visual display that conveys a message to a specific audience. It is regarded as the most efficient and economical form of advertising for businesses. Moreover, retail signage typically includes window displays, informational banners, outdoor signs, digital boards, and more.
A floor display is a broad category of retail displays placed on the floor. It is ideally suited for transporting small to moderate quantities of merchandise into retail stores and high-traffic consumer locations. The most common types of floor displays are gravity-fed units, dump bins, pallet displays, case stackers, and shelves.
A shelf display is a POP retail display utilized to sell and advertise products. It is less expensive than sidekicks, floorstands, and other large displays but can drive sales just as effectively. Depending on the retailer’s needs, it is also available in various sizes and shapes and is suitable for keeping products organized and visually appealing.
Essential Tips for Choosing the Right POP Display
An effective POP display increases brand recognition, communicates your marketing strategy, reinforces your message, and draws attention. You can use these displays in various ways, but it is important to consider several factors when selecting and using them. These include the location, the style that best fits your product, and how to use displays to your maximum advantage.
Here are essential tips for selecting the ideal display to maximize sales:
1. Identify the Most Appropriate Display Locations
Location is crucial in advertising a product in a retail store. Conduct preliminary research to determine what kind of consumers you would like to attract and the type of signboards that will capture their attention. Most displays are placed near the product, in the middle of footpaths, at aisle ends, or on shelves.
2. Consider the Products’ Dimensions
Every display has its product size standards and requirements. For instance, sidekicks, endcaps, and counter displays are recommended for small, lightweight products. On the other hand, larger items are typically displayed using floor displays, pallet displays, and dump bins. Additionally, ensure that all products are readily accessible and that the displays are consistently stocked.
3. Choose the Display Style Based on Your Store’s Requirements
There are a variety of POP display styles, and it is important to understand why one may be more advantageous for your store than another. The most common types are as follows:
- Dump bins: Dump bins are the best display style for bulk products. They are excellent for enticing customers to explore a display and dig through your merchandise.
- PDQ trays in shelf compartments: PDQ (or pretty darn quick) trays in shelf compartments are usually placed on another display or next to the cash register. They are commonly found in supermarkets and convenience stores to boost product visibility.
- Sidekicks: Ideal for targeting impulse buyers, sidekicks are small displays that occupy underutilized store corners to grab the attention of passing shoppers. They are also often used in checkout lanes.
- Endcaps: Endcaps are slightly larger than sidekicks and are usually located on the end of aisles. They are appropriate for impulse purchases and new products.
4. Leverage Cross-Selling
POP displays are ideal for showcasing matching or similar products. This strategy will help the customers locate the products that can be purchased together, thereby increasing their average order value. Try mixing and matching different displays to accommodate a selection of products.
Custom POP Displays From Northern Metal Products
For more than 50 years, Northern Metal Products has been the leader in designing and manufacturing OEM fabrication and POP displays! We provide premium displays and limitless customization options to our customers in various industries.
Regardless of your industry, we have the quality, trustworthiness, and speed to meet your deadlines and budgetary constraints. Visit our POP capabilities page to learn more about what we can do. You can also contact us or request a quote to start your project with us.